We practice reduction.
We help founders untangle complexity and design focused, purposeful products.

Founders we’ve helped

Kenzo Security – Scaling an MVP with focus

Joined the team as the product moved beyond MVP. Reduced noise, refined workflows, and built a design system from scratch. Helped evolve the platform through early customer feedback and rapid iteration.

Result: Secured seed funding and was acquired in March 2026.

kenzo.security

Kenzo Security

AQUA – Scaling an MVP for Web3 Gaming

Hired to scale their MVP. Applied web2 principles to web3—building wallet flows, gamer profiles, onboarding, and a design system from scratch. Simplified deposits so users could buy NFTs directly with credit cards.

Result: Traction with users and top games, web2-familiar UX for a web3 world.

AQUA Marketplace

TurbineOne – Simplifying Defense UX

We helped shape the user experience for a next-generation defense platform, applying reduction principles to streamline workflows and improve decision-making.

Result: Delivered a prototype that successfully validated the product with end users.

turbineone.com

TurbineOne

SWARM: A protocol for nonlinear creativity

SWARM isn’t a toolkit. It’s how we work—cutting noise, reducing friction, and finding the essential shape of your product.

swarmloop.xyz

Let’s reduce the noise together.

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