We practice reduction.
We help founders untangle complexity and design focused, purposeful products.

Founders we’ve helped

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AQUA – Scaling an MVP for Web3 Gaming

Hired to scale their MVP. Applied web2 principles to web3—building wallet flows, gamer profiles, onboarding, and a design system from scratch. Simplified deposits so users could buy NFTs directly with credit cards.

Result: Traction with users and top games, web2-familiar UX for a web3 world.

AQUA Marketplace

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TurbineOne – Accelerating Military Decisions with AI

In a high-stakes military tool, analysts faced overwhelming data. We applied reduction principles to streamline workflows and lower cognitive load.

Result: We built the prototype, put it in front of end users, and it worked.

turbineone.com

TurbineOne

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Kenzo Security – Scaling an AI-Powered MVP with Focus

Joined the team as the product moved beyond MVP. Reduced noise, refined workflows, and built a design system from scratch. Helped shape how users interact with AI agents, evolving the product based on early customer feedback.

Result: Secured seed funding and continued product iteration with the team.

kenzo.security

Kenzo Security

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SWARM: A design practice for clarity

SWARM isn’t a toolkit. It’s how we work—cutting noise, reducing friction, and finding the essential shape of your product.

swarmux.xyz

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Let’s reduce the noise together.

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